Batakovic | About

Nestled in the heart of Belgrade, Batakovic Belgrade redefines luxury with a unique blend of style, comfort, and versatility. The journey of Batakovic Belgrade is a narrative of courage, family, passion, and talent. Ivana Batakovic, a former top model, found her true calling in design. With unwavering support from her family, she transformed her passion into reality, by creating a brand Aasha. Two years later, the brand evolved into Batakovic Belgrade, a name paying homage to her family and the city of Belgrade. Ivana's designs, each a chapter in her life story, transcend fashion to evoke feelings of power and confidence. The brand's commitment to quality and beauty is matched by its dedication to empowering those who wear its creations. Modern meets classic, business meets elegant, and fashion meets comfort – Batakovic Belgrade is where the world meets Belgrade. As you wear Batakovic Belgrade designs, you become part of a story of confidence and exceptional craftsmanship. The brand's growing clientele attests to the transformative power of Ivana's designs, experiencing a sense of confidence and comfort like never before. Batakovic Belgrade is where the worlds of exquisite fashion and unparalleled comfort converge.

Batakovic Belgrade was create to offer a new point of view into the world of Balkans fashion. However, its unique aesthetics and ethos defined by the use of minimalist luxury has seen the brand grow into European market. Brand’s point of view is rooted in the city that is part of its name. Belgrade’s presence in Europe is seen as an intersection of East and West, pasts and present, but overall a unique energy that always impresses. Brutalist architecture that give Belgrade a unique landscape in the world of architecture is subtly embedded in a structural cut of Ivana Batakovic’s designs. Batakovic Belgrade is a fashion story communicated through cut and shape, rather than colors, prints and subtle fluid shapes. Each piece is part of a universe that is easily combined with pieces from previous collections. They all carry the same symbolism and narrative of a woman that is both strong and fragile. Travel is an important source of inspiration, especially nature’s beauties and untamed wilderness that show us how fragile we are in a vast universe. This is why our campaign has taken us to Iceland where we merged beauties of wilderness with those of our garments.

What makes Batakovic Belgrade stand out is its commitment to using high-quality materials, especially Loro Piana fabrics known for their luxury. These fabrics not only feel great but also add a touch of sophistication to the brand's creations. Ivana Batakovic's collections are more than just clothes – they tell stories of strong and beautiful women. Wearing any piece from her collections, made with the prestigious Loro Piana fabrics, gives an instant boost of confidence and a feeling of power and beauty. Batakovic Belgrade is a perfect blend of creativity, craftsmanship, and the timeless elegance of Loro Piana, making it the go-to place for those who want top-notch fashion sophistication. Our story is that of longlasting elegance and quality that will be eternal part of Batakovic women’s appeal. We invite you to dive into the world of timeless appeal defined by subtlty.

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